From small businesses to Fortune 500 companies, nowadays almost every business wants to increase its online presence and sell its products through an e-commerce website. An e-commerce website is the face of the brand and to build your brand you need a unique and robust e-commerce website. These days more and more customers prefer to buy products online, so an e-commerce website is the need of the hour.
FEATURES OF AN E-COMMERCE WEBSITE
CATCHY AND CLEAN INTERFACE
The first impression is the last impression, so the UI should be visually appealing and intuitive.
RESPONSIVE WEBSITE
The website should respond correctly to the user’s behavior and device (mobile, laptop, tablet, etc.)
INTEGRATED MARKETING & SEO TOOLS
The SEO tools will help you make a robust online presence and marketing tools will help you to reach more and more customers. Social media integration is important because it is the best way an e-commerce website can promote their products.CUSTOMER ACCOUNT MANAGEMENT
There should be a login system from where you can get data of a customer and thus you can send personalized marketing ads.
CONTENT MANAGEMENT
You should be able to manage, create and modify the content of your website easily. For example, there should be a separate page for blog or infographics.
ORDER MANAGEMENT
Now the customer has bought a product from your website, now you must be able to manage orders, update order status, view customer information, etc.
PRODUCT SEARCH
Users can easily search for a specific product and filter it according to different categories like price, color, company, etc.
USER REGISTRATION
Users can log in/register using their email or social media accounts.
CATEGORIES OF PRODUCTS
In home page users can navigate through categories or subcategories, so they can easily find what they are looking for.
PRODUCT-WISE PAGES
A full-page for a product where users can see complete details about the product like reviews, product descriptions, offers, photos, etc.
BASIC CART MANAGEMENT
The user should be able to manage the cart by easily adding or removing items.
CHECK OUT PAGE
This is one of the most important aspects of an e-commerce website because if this page hangs, shows errors or lags then the customer is not going to buy your products. So, this page should be designed in such a manner that users will be able to checkout smoothly without any hassle.
SEAMLESS PAYMENT GATEWAY
Multiple Payment gateways should be integrated so that more options are available to the customer.
ORDER HISTORY
There should be a separate page where users can review their orders.
MULTILINGUAL FUNCTIONALITY
If you are looking to expand your business, all around the world then you must need to implement this tool on your website.
ANALYTICS AND REPORTING
This data allows you to record everything from sales to inventories and you can analyze the growth of your company.
Source: https://www.zenesys.com/blog/everything-you-need-to-know-about-e-commerce-website-development